Our Logo Design Process
We have developed our logo design process to be as simple and efficient as possible
THE BRIEF
The initial information received from the client is the most important step, this is what we use to carry out the rest of the process.
RESEARCH
After the design brief, getting to know our client’s businesses is the next crucial step in making a logo successful. Research includes general reading on the industry itself, sometimes on its history, and on its competitors.
VISUAL RESEARCH
This is research not into the clients business, but into the actual logo style. This is where we seek out a look, a style, an approach or attitude, usually to attain a period or style that we are unfamiliar with, or to refresh ourselves with what is new or successful. Eg. Find logos of similar business’ and critique them.
SKETCHING & CONCEPTUALISING
Developing the logo design concept(s) is where creativity comes into play, this is where we create the logo by using the design brief and the research conducted.
PRESENTATION
When we have completed your concept(s) we will then present them to you with an explanation of why we came up with the concept(s).
FEEDBACK
When you receive your logo concept(s) we then ask you for your opinion, we will then make any revisions or changes you would like made.
FINALISATION
When you are happy with the final design, we will send you all the necessary files via email and on CD through the post along with an invoice for your financial records.
We have developed our logo design process to be as simple and efficient as possible
THE BRIEF
The initial information received from the client is the most important step, this is what we use to carry out the rest of the process.
RESEARCH
After the design brief, getting to know our client’s businesses is the next crucial step in making a logo successful. Research includes general reading on the industry itself, sometimes on its history, and on its competitors.
VISUAL RESEARCH
This is research not into the clients business, but into the actual logo style. This is where we seek out a look, a style, an approach or attitude, usually to attain a period or style that we are unfamiliar with, or to refresh ourselves with what is new or successful. Eg. Find logos of similar business’ and critique them.
SKETCHING & CONCEPTUALISING
Developing the logo design concept(s) is where creativity comes into play, this is where we create the logo by using the design brief and the research conducted.
PRESENTATION
When we have completed your concept(s) we will then present them to you with an explanation of why we came up with the concept(s).
FEEDBACK
When you receive your logo concept(s) we then ask you for your opinion, we will then make any revisions or changes you would like made.
FINALISATION
When you are happy with the final design, we will send you all the necessary files via email and on CD through the post along with an invoice for your financial records.
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